Exploring the relationship between technology acceptance. This study introduces a conceptual framework to explore the relationship between users beliefs of tam and usability testing attributes. The technology acceptance model tam is an information systems theory that models how users come to accept and use a technology. In this technological era, awareness of technology is important in todays fast changing networked society. Ebscohost serves thousands of libraries with premium essays, articles and other content including a theoretical extension of the technology acceptance model. Candidate of master business administration mba isfahan science and research branch, islamic azad university, isfahan, iran hadi teimouri. Smith school of business, van munching hall, university of maryland, college park, maryland 20742.
The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in terms of social influence and cognitive instrumental processes. Four longitudinal field studies viswanath venkatesh fred d. View technology acceptance modeltam research papers on academia. A survey on the level of information technology acceptance and proposition of a comprehensive model the case of nir pars company mitra kooche moshki corresponding author, m. The next section discusses the technology acceptance model tam. Technology acceptance model the technology acceptance model tam isan information systems theory that modelshow users come to accept a technology andhow they use that technology. This research develops a theoretical extension of the technology acceptance model tam. Pdf a theoretical extension of the technology acceptance model. The extended model, referred to as tam2, was tested using longitudinal data collected regarding four different systems at four organizations n 156, two involving. In the field of information systems, many researchers have found that information. Pdf while the technology acceptance model tam, introduced in 1986, continues to be the most widely. A theoretical extension of the technology acceptance model to. Auditor acceptance of computerassisted audit techniques. The technology acceptance model tam is gaining popularity for understanding the.
In the original technology acceptance model tam, perceived ease of use represents the degree to which a technology will be free from effort, thus measuring the degree of users perceived understanding, mental effort, ease of use, and flexibility of a given technology davis, 1989. Extended technology acceptance model of internet utilization behavior. This paper explores the validity of an extension of the technology acceptance model tam based upon additional constructs of social and. Increasing interest in end users reactions to health information technology it has elevated the importance of theories that predict and explain health it acceptance and use. Davis, bagozzi and warshaws 1989 study compared the technology acceptance model tam with theory of reasoned action tra and resulted in the convergence of tam and tra. An adaptation of theory of reasonable action, tam is. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage intentions in.
Extending the technology acceptance model to account for. Warshaw, 1989, technology acceptance model 2 tam2 venkatesh and davis. However, recent research suggests that caats acceptance is fairly low and varies among firms. Smith school of business, van munching hall, university of maryland, college park, maryland 20742 sam m. The purpose of this model is to predict the acceptability of a tool and to identify the modifications which must be brought to the system in order to make it acceptable to users.
This led to a model based on the three theoretical determinants which are the perceived usefulness, perceived ease of use and behaviour intention. The technology acceptance model proposes that perceived ease of use and perceived usefulness predict the acceptance of information technology. Although many models have been proposed to explain and predict the use of a system. Auditor acceptance of computerassisted audit techniques summary to meet the challenges of rapid advances in client information technology usage, audit standards suggest that auditors adopt computerassisted audit tools and techniques caats. Attitude toward an innovation is a critical intervening variable in the innovation adoption decision rogers, 1995. Technology acceptance model tam the technology acceptance model tam, developed by davis 1989, was adapted from the theory of reasoned action tra by ajzen and fishbein 1980 and theory of planned behaviour tpb, developed by ajzen 1985 and tailored to the context. The most dominant theories in it research are innovation. An adaptation of theory of reasonable action, tam is specifically tailored for modeling users acceptance of information systems or technologies. Technology acceptance model technology acceptance model tam is generally considered as the most influential and common theory in information systems field lee et al. In the past, most studies used the technology acceptance model tam to survey the subjective perception of users in using information technology. Developing technology acceptance models for decision. Applied the technology acceptance model in designing a.
He holds a doctorate from georgia state university and a master of sciences from telaviv university. The aim of the tam was to explain theoretically the determinants factors of acceptance of computer and be efficient to make explanation for wide range of users behaviors. A theoretical extension of the technology acceptance model. The effect of power and gender on technology acceptance. Smith schovl of business, van munching hall, university of maryland, college park, maryland 20742. Davis additional contact information viswanath venkatesh. Venkatesh 2000 provided the most noted tam extension. Thus, it is essential for anyone willing to study user acceptance of technology to have an understanding of the technology acceptance model. Unified theory of acceptance and use of technology 171 2. Ramayah, school of management, universiti sains malaysia, penang, malaysia muhamad jantan, centre for policy research, universiti sains malaysia, penang, malaysia technology and technological systems are integral to everything we do and can do.
Understanding the influence of perceived usability and. Applying tam technology acceptance model to testing mt. Technology acceptance model 3 and a research agenda on. Based on the theory of reasoned action, davis 1986 developed the technology acceptance model which deals more specifically with the prediction of the acceptability of an information system. Question 3 is addressed by testing the theoretical model using data collected from a sample of. Determinants of intention to use elearning based on the.
More specifically, as is the case in the tam theory, perceived usefulness was proved to affect behavioral intention affair which was not verified in the study. The extended model, referred to as tam2, was tested using longitudinal data collected regarding four different. These included, but were not restricted to, the theory of diffusion of. Article pdf available in cognition technology and work 141. The usability test was also used to assess the ease of use of user interfaces. Tam is based on the theory of reasoned action fishbein and ajzen, 1975, which discussed. Its originators reasoned that the key to increasing use was to first increase acceptance of it, which could be assessed by asking individuals about their future intentions to use the it. A theoretical extension of the technology acceptance. The validity of an extended technology acceptance model tam for predicting intranetportal usage. The proposed model contributes to the high volume of research on elearning in saudi arabia, and it will be used to measure academics behavioural intention for using an lms. In addition, this paper will discuss the extension tam models tam2. Tam is one of the most influential extensions of ajzen and fishbeins theory of. The actual system use is the endpoint where we want everyone to be able to do with technology, so we have to form behavioral intention, which is a factor that leads people to use the technology.
Comparison of contemporary technology acceptance models and evaluation of the best fit for health industry organizations. Information technology acceptance in a sample of government employees. This extension of tam attempts to enrich tams ability to explain and predict technology acceptance and use. Applying tam technology acceptance model to testing mt acceptance ke hu, sharon obrien adapt centre, salis, dublin city university the adapt centre is funded under the sfi research centres programme grant rc2106 and is cofunded under the european regional development fund. In this study, the theoretical framework of taxihailing app user acceptance and intention is based on the technology acceptance modeltam. A survey on the level of information technology acceptance. Origins, developments and future directions mohammad chuttur indiana university, usa abstract user acceptance of technology has been an important field of study for over two decades now. An extension to the technology acceptance model biographies david gefen starting in september of 1997, david gefen will be an assistant professor at the drexel university college of business and administration. This paper provides a historical overview of the technology acceptance model tam by summarizing the evolution of tam, its key applications, extensions, limitations, and criticisms from a selective list of published articles on the model. Tam has proven to be a useful theoretical model in helping to understand and explain use behavior in the.
Tam was developed in the 1980s, in light of concern that workers were not using its made available to them 39, 40. A respectable amount of work dealing with the technology acceptance model tam, from its first appearance more than a quarter of a century ago, clearly indicates a popularity of. Previous research shows that selecting an appropriate theory or model has always remained a critical. Research model and research hypotheses the research model for this study is the tam model, plus an extension derived from kelmans processes of social influence. Literature both academicians and practitioners are interested in understanding the main determinants of technology acceptance behavior. Tam consistently explains about 40% of the variance in individuals intention to use an it and actual usage. The technology acceptance model tam is an information systems theory that models how. Later on lee and tsai proposed a theoretical research model, which integrates flow experience, humancomputer interaction, social interaction, and perceived enjoyment, together with the technology acceptance model and theory of planned behaviour to explain why people continue to play online games.
Technology adoption concept refers to a complicated process covering people, technology and the implementation context. Therefore, the aim of this research is to develop a theoretical framework based on a wellknown technology acceptance model tam. Walton college of business administration, university of arkansas, fayetteville, arkansas 72701. Using the technology acceptance model in understanding. An extended technology acceptance model for mobile social. Determinants of intention to use elearning based on the technology acceptance model alfie chacko punnoose faculty of science and technology, assumption university, bangkok, thailand. Using the technology acceptance model to explain how. Fishbein and ajzen, 1975 and the theory of planned behavior ajzen, 1991. Pdf extending the technology acceptance model to assess. Extension of technology acceptance model by using system usability scale to assess behavioral intention to use elearning anastasia revythi and nikolaos tselios ict in education group, dept. Understanding intention to use electronic information.
Since its inception, the model has been tested with various applications in tens of studies and has become the most widely applied model of user acceptance and usage. Pdf a theoretical extension of the technology acceptance. Technology acceptance model is a robust but parsimonious theory and it is useful to explain a particular information system application. Christelle al haddad manos chaniotakis anna straubinger constantinos antoniou.
A number of models and frameworks have been developed to explain user adoption of new technologies and these models introduce factors that can affect the user acceptance such as technology acceptance model 46, theory of planned behavior 7 and diffusion of innovation theory 8, theory of reasoned action 9, model of pc utilization 10. Technology acceptance model tam was introduced by fred davis in 1986 for his doctorate proposal as shown in figure 5. Extension of technology acceptance model by using system. Second, use the extension model of technology acceptance to assess the stateoftheart technologies contexts including mobile service. Research limitations concern the models application in different contexts for other technologies, the lack of balance of female and male respondents and the. With the everincreasing development of technology and its integration into users private and professional life, a decision regarding its acceptance or rejection still remains an open question. This study extended the technology acceptance model tam by examining the roles of two aspects of eresource characteristics, namely, information quality and system quality, in predicting public health students intention to use eresources for. Diffusion theory idt rogers, 1995, theory of planned behavior tpb fishbein. We propose the automation acceptance model aam to draw upon the is and ce. This paper provides a historical overview of the technology acceptance model. The present research develops and tests a theoretical extension of the technology acceptance model tam that explains perceived usefulness and usage. The extended model, referred to as tam2, was tested using.
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